Niche Social Networks Deliver Big Results for Brands

As director of social media and marketing for apartment company Contemporary Management Concepts (CMC), Melanie Ling wanted to use her love of food to create new connections with local residents and differentiate her property selection from the competition. Then, she discovered Foodspotting, an app that draws attention to specific dishes offered at local restaurants... via mashable.com  

As director of social media and marketing for apartment company Contemporary Management Concepts (CMC), Melanie Ling wanted to use her love of food to create new connections with local residents and differentiate her property selection from the competition. Then, she discovered Foodspotting, an app that draws attention to specific dishes offered at local restaurants...