How Not to Be Yelp: Foodspotting

I spent the last column questioning the veracity of Yelp reviews and doubting the future of user-generated content (UGC) on that most trafficked of UGC sites. In fact, I was probably so harsh that it may have seemed like I hate UGC entirely. I don’t. I just hate UGC that is easily gamed and encourages the worst aspects of human nature – fawning frippery or obnoxious snarkiness. Further, a hyper-local reviews site that allows anyone to post a review, even from the comfort of their body-shop cube in Bangalore, makes it hard to trust the information proffered.

But here’s the thing. Like everyone else, I need to know where to eat when I cross the threshold of my house. Increasingly, I have turned to Foodspotting.com for advice in this matter. And I think Foodspotting is a great example of UGC done right...