Get Ready for Check-in Fatigue

Checking Into a Novel? Get Ready for Check-in Fatigue

Stickers and Badges Will Lose Perceived Value as They Become Less Tied to Meaningful Actions, Rewards

Posted by Ian Schafer on 07.29.10

The ever-brilliant Caroline McCarthy posted a story on companies rolling out badge programs to reward things that do not involve location. New entrants focus on what you happen to be doing over location. Whether you're attending a concert, for example, or as McCarthy notes, "reading one of those ubiquitous Steig Larsson novels."

The problem with the rush to "reward" consumers with badges and stickers is that they eventually diminish in value as they become a) less scarce, and b) not attached to anything of value.

article via adage.com