Foodspotting in the Age of Social Business Intelligence

"The tools, which initially were just focused on spreading pictures, messages and videos are evolving into data streams that can be useful for businesses and not just for advertising. User experience designers live at the intersection of data and creativity. In FoodSpotting I can follow people, dishes and places because of a well managed taxonomy. That’s right. You can follow content just like people!"

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See also "Foodspotting: An Uncommon Yes Useful Case"