Facebook Social Commerce


Facebook’s Social Graph was, in a sense, the social media giant’s centre of existence till a few years ago. It was a tree of Facebookers’ social connections. Last year, Facebook extended the Social Graph’s capabilities or reach, by allowing users to be linked to Facebook pages and other third-party sites, with ‘Like’ buttons through Open Graph. Now, Facebook has moved from verb (i.e.) like to ‘actions’ and ‘objects’, as many experts are describing it through its Open Graph Beta. Actions could indicate what a Facebooker does, such as, ‘write’ or ‘run’. Objects are associations that can be made with the verbs, like ‘shoes’ for run or ‘books’ for write..